The <span> tag is used to group inline-elements in a document;
The <span> tag provides no visual change by itself;
The <span> tag provides a way to add a hook to a part of a text, or a part of a document;
<!- - or a part of an individual, or a part of a history, or a part of a city, or a part of a territory, or a part of an identity, or a part of a surveillance, or part of senses - ->
Yuchen Sun
Designer & Educator
Welcome! Explore my projects—ranging from academic to business work, plus some brilliant creations from my students. As a designer and educator, I innovate for users, society, and the world. Design isn’t just visual; it's impactful, meaningful, and a lot of fun!
This project shows a (re)branding and packaging design package with Shanghai YuanPing Building Material Co., Ltd.
The process is divided into three stages: 1 - Identity design
2 - Package design
3 - Brand redesign
Design Director: Yuchen Sun
Market Manager: Tian Ping
CEO: Hongping Song
All products are used on market since 2017.
1 - Identity design
2 - Package design
Based on Chinese Business law, the shape and the elements of the logo are not qualified for redesigning. Package design is based on the new brand color palette and visual identity design.
3 - Brand Redesign