This project shows a (re)branding and packaging design package with Shanghai YuanPing Building Material Co., Ltd.

The process is divided into three stages:      1 - Identity design

                                               2 - Package design

                                               3 - Brand redesign

Design Director: Yuchen Sun

Market Manager: Tian Ping

CEO: Hongping Song

All products are used on market since 2017.

1 - Identity design

2 - Package design

Based on Chinese Business law, the shape and the elements of the logo are not qualified for redesigning. Package design is based on the new brand color palette and visual identity design.

3 - Brand Redesign